The engine in the wild
Real briefs. Real outputs. Brands you know.
Each case study below is a public methodology exemplar. BluEtail analysis built from public information, showing how the four-module pipeline runs end-to-end on a real brief.
A note on framing. Named customers (Carlsberg, RSPL, Praakritik) are real paying engagements. The deep walkthroughs below are public exemplars, not the proprietary deliverables produced for those customers. That work stays confidential.
Somersby
Germany · Gen Z launch
Sunplay Citrus Spritz
Beer-drinker dilemma reframed as visual theatre. We produced a fruit-forward variant, a 45° pour-over-ice ritual, and a Sunset Hour campaign the team could brief on Monday.
Read the Somersby caseBaseten
United States · Production AI inference
The forensic half of the engine.
Evidence at scale, a distinctiveness audit against seven rivals, and the cultural tensions underneath a claim-noisy B2B category. The rigor beneath the creative.
Read the Baseten case